Welcome Home: Otto's is Opening at The Precinct
Renowned for serving up home-grown goodness in abundance at their Warrina location, Otto’s Market is set to make waves in Townsville’s hospitality scene with the unveiling of a second flagship store at The Precinct in Idalia – one of the most coveted openings in Townsville this year. The store will open to the public in July.
To accommodate Otto’s as its anchor tenant at the Precinct, Peak Equities Pty Ltd, owner of The Precinct freehold, has committed to a multi-million dollar upgrade of the centre, which will be rebranded as Otto’s Market Precinct.
Celebrating the expansion are family Owner/Operators Don and Sandra Peel, and recently retired founder Hartmut Scharf, who have tirelessly refined the offering of the multi-faceted marketplace, now an integral part of Townsville’s food and hospitality scene.
The Otto’s brand that exists today has been years in the making, trading at its Currajong location since 1995. It is a family owned and operated business, and with the next generation at the helm, the brand is soaring to new heights.
“The time is right for us to expand the business, and while this coincides with Hartmut’s retirement, we plan to carry on the grass-roots, family values that makes Otto’s a place where people feel at home,” said Don.
With the overwhelming growth of their first bricks and mortar store, Warrina is now at capacity, struggling with parking and seating space in the arcade. Many opportunities had been put forward to Otto’s management for expansion, however the recent floods are what cemented The Precinct site as the right fit for the team, after they worked tirelessly during the clean up to provide free food and drink to those in the local community who lost their homes.
“We couldn’t help but stand up and take notice of the site when we took our food truck into the area after the floods,” said Don.
“The vibe and enthusiasm throughout the community there is fantastic and we just knew that Idalia is the right place for us to be.”
Serendipitously, Otto’s management soon found themselves in discussions with Peak Equities. The negotiations proved to be fruitful, with the alignment of both parties’ visions for the centre, and Townsville as a whole.
“In our dealings with Peak Equities, we were impressed by their integrity and how easy it was to find a common ground when it came to our hopes for the future of the centre,” said Don.
“We are really excited to join the current tenants and collaborate with them to breathe new life into the Precinct”.
The 1,000m2 Otto’s Market Precinct store will be a mirror image of the original site, and joins a collective of other local businesses such as The Spirited Goat, Dandy Schnitzel, Mint Indian, Summeries Thai Cuisine and more. They bring with them a scope for future expansion, with a number of tenancies within the centre readily available.
“We are confident that the foot traffic that we bring to the centre with the help of the neighbouring businesses, will cement The Precinct’s place as a successful business hub, in addition to a homely place for locals to shop and relax,” said Don.
“We are looking forward to seeing the tenancies filled to capacity and can’t wait to welcome some new operators to the fold. And not just in the food space, we would love to see The Precinct become a mecca for all things lifestyle.”
The expansion will provide a needed boost to the Townsville economy, with the project creating more than 100 local jobs in addition to the 75 already at Warrina. The news of the expansion brings with it a full-scale recruitment drive, with employment opportunities existing across all departments.
“We are looking forward to providing new opportunities to the people of Townsville, especially those looking to get a foot in the door in the hospitality industry”, said Don.
“We have openings available for meat and produce specialists, team leaders and more, and have set up a Team Otto’s Facebook group to provide a platform for people to get in touch and submit expressions of interest to join the crew”.
Mixing Townsville’s vibrant yet laidback culture with their legendary fresh food ethos, guests can expect more local, creative and honest cuisine at Otto’s Market Precinct. Just like their original offering, the store will carry on the commitment to providing the community with high-quality meat, produce and premium gourmet groceries, plus great dining options and their famous Artisan Bakery and Continental Deli. The development will also include plentiful onsite parking.
The store will feature an evolving menu, which will include evening dining options, and is set to become Townsville’s newest dining destination for lovers of real food, stand-out coffee, craft beers, fine wines and gourmet groceries.
“We’re eager to open our doors to the local community and can’t wait to welcome them all home, and into our new market,” said Don.
“We look forward to providing our guests with a wide variety of products while offering the same high quality service our customers at Warrina receive, and creating a fresh new neighbourhood gathering space.”
Following the grand opening, the store will open Monday - Saturday from 6am – 7pm, and 8am – 4pm on Sundays.
Leasing enquiries at Otto’s Market Precinct can be directed to [email protected], and those interested in employment with the company can visit ottosmarket.com.au/careers/ or follow Otto’s Fresh Food Market on Facebook